Monday, July 9, 2007

Madrid: FITUR


FITUR is the biggest tourism event that takes place in Madrid every year. For five days everyone from professional to the general public can see the latest offers in the tourism industry and the most recent trends from all over the world.
Year after year, FITUR reinvents itself generating trades and links among the participants. Each one has its own stand which allows the participants to develop their marketing measures in order to define their strategies of promotion.
Although the main goal is to promote tourism destinations, FITUR also has some added-value, as it hold seminar, conferences and meetings where all the professionals can analyse the development and growth of international tourism. This fair takes place each year in Madrid in the beginning of February and the first three days are completely dedicated to all the professionals that are related to the industry, while the last two days are opened do the general public.


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